Break Bumper for Music Channel - AFTER EFFECTS/PHOTOSHOP

BTEC Level 3 Year 2

We were tasked with creating an Ident and a Bumper for a TV Channel. I created a Folk/Indie Music Channel. The bumper consists of a photograph of a wood background, a retro camera and 3 polaroid images. I masked out the images in Photoshop and added in three videos in After Effects. I also added in a subtle Wiggle effect to make it look as if it was a video instead. Sticking to the art style throughout, I incorporated the polaroids as photography is a form of art. Folk is one of the oldest forms of music and so to justify that, I wanted to use retro objects. The logo will write itself on the bottom of the Polaroid.

The demographic for the Channel is 18-34 year olds and both genders. The Marital Status is mainly single due to the strong theme of ‘living life to the fullest.’ Using the Standard Occupational Theory, the audience for the channel is Between B and C2. This is higher up the scale aiming at more ‘hipster folk.’ Adverts such as 2004 Victoria Secret featured folk music legend, Bob Dylan. This is using folk music to match with the class of the buyers of Victoria Secret which fits in with the demographic. To add, Hozier’s album cover features an old style collage, which is aimed at 18-34 year olds (or possibly even older.) I felt like the art theme throughout would be more appreciated from these age groups.

Bumper length: 5 seconds

Edited on: Adobe Photoshop and Adobe After Effects

Music used: Hozier- To Be Alone